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Showing posts with label Motivation. Show all posts
Showing posts with label Motivation. Show all posts

Friday, 3 November 2017

Advice For New and Junior Data Scientists

Two years ago, I shared my experience on doing data science in the industry. The writing was originally meant to be a private reflection for myself to celebrate my two year twitterversary at Twitter, but I instead published it on Medium because I believe it could be very useful for many aspiring data scientists.


Fast forward to 2017, I have been working at Airbnb for a little bit less than two years and have recently become a senior data scientist — an industry title used to signal that one has acquired a certain level of technical expertise. As I reflect on my journey so far and imagine what’s next to come, I once again wrote down a few lessons that I wish I had known in the earlier days of my career.
If the intended audience of my previous post was for aspiring data scientists and people who are completely new to the field, then this article is for people who are already in the field but are just starting out. My goal is to not only use this post as a reminder to myself about the important things that I have learned, but also to inspire others as they embark onto their DS careers!


Whose Critical Path Are You On?
Philip Guo, an outstanding academic and prolific blogger, reflected on his experience interacting with various mentors throughout his years as a student, intern, and researcher. In his blot post “Whose Critical Path Are You On?”, he made the following observation:


If I was on my mentor’s critical path [for career advancement or fulfillment], then they would fight hard to make sure I got the help that I needed to succeed. Conversely, if I wasn’t on my mentor’s critical path, then I was usually left to fend for myself. […] If you get on someone’s critical path, then you force them to tie your success to theirs, which will motivate them to lift you up as hard as they can.

Image credit: The Icefields Parkway // Daniel Han
This work dynamic is pretty intuitive, and I wish I had internalized it earlier in my career when choosing projects, selecting teams, or even evaluating which mentors or companies to work for.
As an example, while at Twitter, I had always wanted to learn more about machine learning, but my team, despite being very data driven, largely needed data scientists to focus on experiment design and product analytics. Despite my best efforts, I often found it difficult to marry this intellectual desire with the critical projects of my team.


As a result, when I arrived at Airbnb, I made a conscious decision to focus on joining a project/team where ML is critical to its success. I worked with my manager to identify a few promising opportunities, one of which is to model the lifetime value (LTV) of listings on Airbnb.


This project was not only critical to the success of our business, but also to the development of my career. I learned so much about the workflow of building machine learning model at scale, and there was no better way to learn other than learning in the context of solving a concrete business problem.
Undoubtedly, I was very lucky to find a project that aligned with my aspirations and where I wanted to build my skills. I believe the framework of picking projects on our mentors’ critical paths can make us increasingly “lucky” over time on matching our aspirations with the right projects at work.
Principle I learned: We all have skills that we would like to develop and intellectual interests that we would love to pursue. It’s important to evaluate how well our aspirations align with the critical path of the environment we are in. Find projects, teams, and companies whose critical path best aligned with yours.


Picking the Right Tools For The Problem
Before Airbnb, I had been coding in R and dplyr for most of my professional life. After starting on the LTV project, I soon realized the deliverable was not a piece of analysis code, but rather a production machine learning pipeline. Given that it is much easier to build complex pipelines in Airflow using Python, I was faced with a dilemma — should I switch from R to Python?

Image source: quickmeme.com (besides R or Python, Excel is also a serious contender 👊)
This turns out to be a very common question among data scientists, since many struggled to decide which language to choose. For me, there is clearly a switching cost once committed to one or the other. I went through the pros and cons to understand the tradeoffs, but the more I thought about it, the more I fell into the trap of decision paralysis. (Here is an entertaining talk that demonstrates this concept). Eventually, I escaped from this paralysis after reading this response on Reddit:
Instead of thinking about which programming language to learn, think about which language offers you the right set of Domain Specific Languages (DSL) that fit your problems.
The appropriateness of a tool is always context dependent and problem specific. It’s not about whether I should learn Python, it’s whether Python is the right tool for the job. To elaborate more on this point, here are a few examples:


If your goal is to apply the most current, cutting-edge statistical methods, R is likely to be the better choice. Why? Because R is built by statisticians and for statisticians. Nowadays, academics publish their research not only in papers but also in R packages. Each week, there are many interesting new R packages made available on CRAN, like this one.


On the other hand, Python is great for building production data pipelines, since it is a general-purpose programming language. For example, one can easily wrap a scikit-learn model using Python UDF to do distributed scoring in Hive, orchestrate Airflow DAGs with complex logic, or write a Flask web app to showcase the output of the model in a browser.


For my particular project, I needed to build a production machine learning pipeline, and my life would be a lot easier if I did it in Python. Eventually, I rolled up my sleeves and embraced this new challenge!


Principle I learned: Instead of fixating on a single technique or programming language, ask yourself, what is the best set of tools or techniques that will help you to solve your problem? Focus on problem solving, and the tools will come naturally.


Building A Learning Project
Even though I have not used Python to do Data Science work before, I did play with the language in a different capacity. However, I never really learned Python fundamentals properly. As a result, I got scared when code was organized into classes, and I always wondered what __init__.py was used for.
To really learn the fundamentals properly this time, I took inspiration from Anders Ericsson’s research on Deliberate Practice:


Deliberate Practice is activities designed, typically by a teacher, for the sole purpose of effectively improving specific aspects of an individual’s performance.


Given that I was my own teacher, insights from Dr. Ericsson were very helpful. For example, I kicked off my “learning project” by curating a set of materials that were most relevant for doing ML in Python. This process took me a few weeks until I settled on a personalized curriculum. I stress tested this curriculum by asking experienced Pythonistas to review my plan. All of this pre-work was meant to ensure I would be on the right learning path.

Here is a glimpse of my personalized curriculum
Once I had a clearly defined curriculum, I used the following strategies to deliberately practice on the job:


Practice Repeatedly: I forced myself to carry out mundane, non mission-critical analyses in Python instead of in R. This dragged down my productivity initially, but it forced me to get familiar with the basic API of pandas, without the burden of needing to meet an urgent deadline.


Create Feedback Loop: I found opportunities to review other people’s code and fix small bugs when appropriate. For example, I tried to understand how our internal Python libraries were designed before using them. When writing my own code, I also tried to refactor it several times and make it more readable for everyone.


Learn By Chunking and Recalling: By the end of each week, I wrote down my weekly progress, which included the important resources I studied in that week, concepts I learned, and any major takeaways during that week. By recalling the materials I learned, I was able to internalize the concepts better.


Slowly and gradually, I got better each week. It certainly wasn’t easy though: there were times when I had to look up basic syntax in both R and Python because I was switching back and forth between the two languages. That said, I kept in mind that this is a long term investment, and dividends will be paid as I dived into the ML project.


Principle I learned: As supported by many field experiments, before diving into a project, planning ahead helps you to practice more deliberately. Repeating, chunking, recalling, and getting feedback are among the most useful activities to reinforce learning.


Partnering With Experienced Data Scientists
One of the key ingredients of deliberate practice is to receive timely and actionable feedback. No great athletes, musicians, or mathematicians are able to achieve greatness without coaching or targeted feedback.


One common trait I have observed from people who have a strong growth mindset is that they are generally not ashamed of acknowledging what they don’t know and they constantly ask for feedback.
Looking back at my own academic and professional career so far, many times in the past I self-censored my questions because I did not want to appear incapable. However, over time I realized that this attitude was rather detrimental — in the long run, most instances of self-censorship are missed opportunities for learning rather than shame.

Image source: edutopia — It’s important to have a growth mindset!
Before this project, I had very little experience putting machine learning models into production. Of the many decisions that I made for the project, one of the best decisions was to declare early and shamelessly to my collaborators that I know very little about ML infrastructure, but that I wanted to learn. I promised them, however, as I got more knowledgeable, I would make myself useful for the team.


This turned out to be a pretty good strategy, because people generally love to share their knowledge, especially when they know their mentorship will benefit themselves eventually. Below are a few examples that I would not have learned so quickly without the guidance of my partners:
Scikit-Learn Pipelines: My collaborator suggested to me that I can make my code more modular by adopting Sklearn’s pipeline construct. Essentially, pipelines define a series of data transformation that are consistent across training and scoring. This tool made my code cleaner, more reusable, and more easily compatible with production models.


Model Diagnostics: Given that our prediction problem involves time, my collaborator taught me that typical cross validation will not work, as we could run into the risk of predicting the past using future data. Instead, a better method would be to use time series cross validation. I also learned different diagnostic techniques such as lift chart and various other evaluation metrics such as SMAPE.
Machine Learning Infrastructure: With the help from ML infra engineers, I learned about managing package dependency via virtualenvs, how to serialize models using pickling, and how to make the model available at scoring time using Python UDFs. All these are data engineering skills that I didn’t know before.


As I learned more new concepts, not only was I able to apply them for my own project, I was able to drive engaging discussions with the machine learning infrastructure team so they can build better ML tools for data scientists. This creates a virtuous cycle because the knowledge that was shared with me made me a better partner and collaborator.


Principle I learned: In the long run, most instances of self-censorship are missed opportunities for learning rather than shame. Declare early and shamelessly your desire to learn, and make yourself useful as you become better.


Teaching And Evangelizing
As I got closer to putting my model into production, I noticed that a lot of the skills that I picked up could be very valuable for other data scientists on our team. Having been a graduate student instructor for years, I always knew I had a passion for teaching, and I always learned more about the subject when I became the teacher. Richard Feynman, the late Nobel Laureate in Physics and a phenomenal teacher, spoke about his view on teaching:


Richard Feynman was once asked by a Caltech faculty member to explain why spin one-half particles obey Fermi Dirac statistics. Rising to the challenge, he said, “I’ll prepare a freshman lecture on it.” But a few days later he told the faculty member, “You know, I couldn’t do it. I couldn’t reduce it to the freshman level. That means we really don’t understand it.”


This was really inspiring — if you can’t reduce the subject to its core and make it accessible for others, that means you don’t really understand it. Knowing that teaching these skills can improve my understanding, I seek opportunities to carefully document my model implementations, give learning lunches, and encourage others to try out the tools. This was a win-win because evangelization raises awareness, which in tern helps to drive tool adoption across the team.


As of late September, I have started collaborating with our internal Data University team to prepare a series of classes on our internal ML tools. I am not exactly sure where this will go, but I am very excited about driving more ML education at Airbnb.


Finally, I would end this section with a tweet from Hadley Wickham:


Principle I learned: Teaching is the best way to test your understanding of the subject and the best way to improve your skills. When you learn something valuable, share it with others. You don’t always have to create new software, explaining how existing tools work can also be super valuable.
At Step K, Think About Your Step K+1


From focusing on my own deliverables, to partnering with the ML infrastructure team, to finally teaching and enabling other data scientists to learn more about ML tools, I am really happy that the scope of my original project was much larger than it was a few months ago. Yet, admittedly, I never anticipated this in the first place.


As I reflected on the evolution of this project, one thing that was different from my previous projects was that I always had a slight dissatisfaction with the current state of things, and I always wanted to make it a little bit better. The most eloquent way to characterize this is from Claude Shannon’s essay:

Image source: Book cover from “A Mind at Play: How Claude Shannon Invented the Information Page” by Jimmy Soni, Rob Goodman


“There’s the idea of dissatisfaction. By this I don’t mean a pessimistic dissatisfaction of the world — we don’t like the way things are — I mean a constructive dissatisfaction. The idea could be expressed in the words, This is OK, but I think things could be done better. I think there is a neater way to do this. I think things could be improved a little. In other words, there is continually a slight irritation when things don’t look quite right; and I think that dissatisfaction in present days is a key driving force in good scientists.”


By no means I am a qualified scientist (even though that is somehow in my job title), but I do think the characterization of slight dissatisfaction is quite telling for whether you will be able to extend the impact of your project. Throughout my project, whenever I am at step K, I naturally would start thinking about what to do for step K+1 and beyond:


From “I don’t know how to build a production model, let me figure out how” to “I think the tools can be improved, here are my pain points, suggestion and feedback for how to make the tools better”, I reframed myself from a customer to a partner with ML infrastructure team.


From “let me learn the tools so I can be good at it” to “let’s make these tools more accessible for all the other Data Scientists interested in ML”, I reframed myself from a partner to an evangelizer.
I think this mindset is extremely helpful — use your good taste and slight dissatisfaction to fuel your progress with persistence. That said, I do think that this dissatisfaction cannot be manufactured, and can only come from working on a problem you care about, which brings to my last point.
Principle I learned: Pay attention to your inner dissatisfaction when working on a project. These are clues to how you can improve and scale your project to the next level.


Parting Thoughts: You And Your Work
Recently, I came across a lecture from Richard Hamming, who is an American Mathematician well known for many of his scientific contributions, including Hamming code and Hamming distance. The lecture was titled You And Your Research, where Dr. Hamming said it can very well be renamed as “You And Your Career”.



As he shared his stories, a few important points stood out for me.
If what you are doing is not important, not likely to be important, why are you doing it? You must work on important problems. I spent Friday afternoon for years thinking about the important problems in my field [that’s 10% of my working time].


Let me warn you about important problems, importance is not the consequence, some problems are not important because you haven’t gotten an attack. The importance of problem, to a great extent, depends on if you got a way of attacking the problem.


This whole course, I am trying to teach you something about style and taste, so you’ll be able to have some hunch on when the problem is right, what problem is right, how to go about it. The right problem at the right time at the right way counts, and nothing else counts. Nothing.


When Dr. Hamming speaks about importance, he means problems that are important to you. For him, it was scientific problems, and for many of us, it might be something different. He also talked about the importance of having a plan of attack. If you don’t have a plan, the problem does not matter, however big the consequences. Lastly, he mentioned doing it with your own unique style and taste.
His bar for doing great work is extremely high, but it’s one worth pursuing. When you find your important problem, you will naturally try to make it better and make it more impactful; you will find ways to teach other about its significance; you will spend time to learn from other great people and build your craft.

Friday, 27 October 2017

How to Avoid a Life of Misery

Few who knew Epictetus would have considered him lucky.
He was born a slave 2,000 years ago. He lived and died in poverty. He was permanently crippled from a broken leg given to him by his master.


They’re not necessarily a list of circumstances that you would wish on anyone you cared about even slightly. The reason his name has lived on for so long, however, isn’t for the misfortunes that he suffered.


He’s remembered as a philosopher. Along with Seneca and the Roman Emperor Marcus Aurelius, his work has done more to spread the wisdom of Stoic philosophy than perhaps anyone else. Even today, the principles he stood for are used by people of all cultures and nationalities.


Without getting into the details, the core idea of Stoicism is to be aware of what you can and can’t control. Once you have that awareness, you can avoid misery by changing what you can control and letting go of what you can’t.


It’s an incredibly simple and powerful concept, and that’s why it’s often referred to as the most practical of the ancient and modern philosophies.


What’s admirable about Epictetus is that he showed the extent of its effectiveness through example. In spite of his circumstances, by all records, it appears that he lived a happy and fulfilled life.
In fact, his epitaph for himself was the following statement,


“Here lies Epictetus, a slave maimed in body, the ultimate in poverty, and favored by the gods.”
Have An Inner Locus of Control


Change what you can control. Let go of what you can’t control.
It’s so elegant that it almost sounds too good to be true. In a way, it is. It’s easy for me to say that, and even understand it, but in practice, it gets messy.


I don’t pretend that I always stand by it. In fact, I may know that I can’t control anything about the random interruptions that disrupt me when I’m deeply focused on work or when a person cuts me off in traffic, but that doesn’t mean that I always respond in a way that doesn’t add annoyance to my day.
I automatically get nudged into a mode of frustration which stops me from continuing on with what I was doing in a positive way. It’s not productive to my life, and by the time I realize my frustration, I’m already too deep into it.


It’s not an unfamiliar situation. How would Epictetus respond to that?
It’s simple. Everything in your life is your responsibility, and every negative occurrence is bad because of how you dealt with it, not what happened. You should expect to be treated unfairly, you should know that things will be hard, and you should be ready for stress and pain.
With this state of mind, there is no excuse, even if it is valid, because you accept full responsibility, and you begin to associate the annoyances of life with your own inability to deal with them.
Naturally, it’s important not to be too hard on yourself, but such an association goes a long way in establishing a proactive link of action to how you interpret the events that occur in your life.
Psychologists call this an inner locus of control, and it inspires people to see that internal, rather than external, factors shape how their life plays out.


For better or worse, the responsibility is yours.

Diversify Your Sources of Joy
The first thing that anyone with formal instruction in entrepreneurship or investing learns is that it’s critically important to diversify.


As an investor, you should never put all your eggs in the same basket, and as an entrepreneur, it’s generally not wise to rely on just a single income stream. The risk of loss becomes too high if you do.
In life, we all have a limited amount of time and energy to direct to things that bring us joy. Most things don’t really matter all that much, and as such, it’s a good idea to be ruthless in eliminating those things.


That said, like an investor or an entrepreneur, it’s worth spreading your scare resources — time and energy, in this case — across more than one source.


While a lack of focus is never going to help you establish a sense of mastery in any single domain, it’s important to balance the meaning you derive from your work with other things in your life, like hobbies and personal projects.


Having too many intimate relationships tends to detach a level of depth from each of them, but still, it’s important to have more than just one or two people who you can trust and who you can rely on if you’re ever in need.


The same applies to your identity. Associating it with a single thing poses too great of a risk on the occasion that you get detached from that thing.


Things will always go wrong. Over a long enough timeline, that’s inevitable.
Epictetus’ wisdom on expecting that and accepting responsibility for it will take you far, but having diverse sources of joy and meaning will protect you from falling too far into the depths of misery when something unforeseeable disrupts your life in a way that’s intimately challenging.
You should never rely on a single thing to bring you fulfillment.


Is It Really That Easy?
Misery doesn’t arise from external events. It grows from within.
This means that although it can be influenced and inspired by your circumstances, it is largely agnostic to whether or not you’re lucky or unlucky, rich or poor, loved or unloved. It treats everyone the same.


Beyond basic needs like food and shelter, most of us have everything that we need to avoid it. The thing that really matters is our ability to see challenges and difficulties as something other than challenges and difficulties.


As Epictetus himself said,
“Man is not worried by real problems so much as by his imagined anxieties about real problems.”
This is all logical enough to grasp, and in a way, it really is that easy. That said, it requires consistent effort and application. It demands that you not only understand it, but that you internalize it into day to day conduct.


In the grand scheme of things, we’re all here temporarily for a brief and fleeting moment of passing time. That moment may have been imposed on us without our say, but it doesn’t shape how we experience it.


Life isn’t concerned with what you want. It will, however, give you what you need to enjoy it. All you have to do is adjust to it.


Call to Action
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Our Consumption Model Is Broken. Here’s How To Build A New One.

August 2, 2017, we started using more from nature than our planet can renew in the whole year. Every natural resource we used from that day onward resulted in “ecological overspending.” Think of it as your bank account. For the first 7 months of the year, you lived on your regular salary. After that, you started using your savings and increasing your credit card debt. Currently, humanity lives at credit and consumes resources equal to that of 1.7 planets a year. That’s compared to 1.4 a decade ago and 0.8 in 1963. If population and consumption trends continue, this figure will rise to 2 planets by 2030. This puts us — and our children — on an unsustainable path.


The Climate Crisis Is Embedded in Our Consumerist Culture
This ecological overspending contributes to the warming of our planet. It accelerated in the past 35 years — 2016 was the hottest year since record-keeping began. Most scientists agree that the leading cause of the warming is human pollution. The burning of fossil fuels and the clearing of forests are the main contributors. Clean energy and protecting our forests are critical parts of the solution. But we must look at the challenge in a more holistic manner. The climate crisis is rooted in our modern lifestyle, and in the economic model that supports it.


A recent study in the Journal of Industrial Ecology looked at the impact of consumption. It calculated that, in 2007, consumers contributed to more than 60 percent of greenhouse gas emissions. They also contributed between 50 and 80 percent of total land, material, and water use. US households alone contributed to a quarter of global emissions. Only 20 percent were direct emissions from the use of public transport and household fuel. The bigger part was indirect emissions from consumption of products and services. These included housing, transportation, food, manufactured products, and clothing.


To appreciate how much this relates to lifestyle, take food, for example. As income rises, people consume more dairy and meat products. These are the food categories with the highest environmental footprint. In fact, the global livestock industry produces more emissions than all cars, planes, trains, and ships combined. A study by Oxford University calculated that a global shift to a vegan diet would reduce food-related emission by 70 percent by 2050. The picture is similar for our use of resources like water. By 2025, two-thirds of the world’s population may face water shortages. Beef is the second most popular meat in the US. It is also one of the most water-intensive foods (to produce one pound of beef requires 1,800 gallons of water).


Clothing is another case of our lifestyle destroying our environment. In recent decades, the fashion industry nurtured our appetite for cheap clothes and kept increasing production. The world now consumes 400 percent more clothes than two decades ago. According to the World Bank, textile processing causes 20 percent of water pollution globally. Cotton, the “thirsty crop,” makes up about half of our clothes and requires 5,300 gallons of water to produce 1kg of cotton. This can have devastating effects as seen with the drying up of the Aral Sea.


As we consume we also generate a lot of waste. Especially plastic waste, which accounts for about half of all human waste. Only 9 percent of all plastic waste produced since the 1950s has been recycled. The rest ends up in landfills or polluting our environment. The Ellen MacArthur Foundation projects that, by 2050, oceans will contain more plastic than fish.


The point is: A big part of the problem is ingrained in the fabric of our lifestyle, our daily choices and habits. It is not only the car we drive, the food we eat, or the clothes we wear. The changes needed, from adopting new diets to breaking buying and throwaway habits, go beyond what products we choose. We need to redesign our behaviors: why and how we consume.


We Need Things Consumed, Burned Up, Worn Out
We are all consumers. In a sense, we always have been, satisfying our human needs and cravings. But consumption took a different turn at the offset of the second industrial revolution. Since then, consumerism moved to the center stage of our modern lifestyle. Today, consumption accounts for 70 percent of US GDP. The average American household holds more than $8,000 in credit card debt.
The rise of consumerism started early in the 20th century, in a particular context. Energy from fossil fuels became abundant and cheap. The assembly line production model, first adopted in the automotive industry, began to spread. The production and use of petrochemicals, in turn, expanded. Combined, these developments resulted in a massive increase in our manufacturing capacity. This led to an overproduction problem with too many goods chasing too few buyers. Corporations needed a larger market of consumers. As depicted by historian Stuart Ewen in Captains of Consciousness (1976):


“Consumerism, the mass participation in the values of the mass-industrial market . . . emerged in the 1920s not as a smooth progression from earlier and less ‘developed’ patterns of consumption, but rather as an aggressive device of corporate survival.”


Advertising and consumer lending then developed as very effective tools to create new consumers. By the 1950s, consumerism was a core part of the American way of life. In 1955, economist Victor Lebow wrote in the Journal of Retailing:


“Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption. The measure of social status, of social acceptance, of prestige, is now to be found in our consumptive patterns (…) We need things consumed, burned up, worn out, replaced and discarded at an ever-increasing pace.”

Excess, clutter, and waste are now everywhere. The average American home has tripled in size since 1950. It contains 300,000 items and over $3,100 worth of unused goods. And still, 1 out of every 10 Americans rent offsite storage, one of the fastest growing segments of the commercial real estate industry. Sixty percent of all clothing ends up in incinerators or landfills within a year. Only 3.1 percent of the world’s children live in America, but they own 40 percent of the toys consumed globally. Nearly 40 percent of food in America goes to waste. Each year, Americans throw away 70 pounds of clothing per person (equal to more than 200 men’s T-shirt).


Something Has To Give: The Ethics of Consumerism
Companies need to maintain a supply of new and cheap products. They look for ways to increase the volume and speed of production while decreasing costs. This often means using cheap material and labor. The Global Slavery Index estimates that 46 million people are in some form of slavery. Many earn very low wages to produce consumer goods for Western markets.


Large fashion retailers have adopted this model aggressively in the last three decades. In 1900, a US household spent 15 percent of its income on clothing. In 1950, it was still 12 percent but, by 2010, it was less than 3 percent. This happened as brands kept pushing prices and costs down. To do that, they moved production to countries with the lowest wages, the least regulation and the least protections for workers. While in 1960 almost all clothes purchased in the US were also made in the US, today it’s less than 2 percent.


For decades, clothing collections were produced twice a year. Now, fast fashion brands launch new collections every week or two. This ultra-fast schedule governs vast, opaque and fragmented supply chains. It creates the context for human rights violation, precarious and unsafe working conditions. A tragic example happened on 24 April 2013. Over 1,130 people were killed and 2,500 injured when the Rana Plaza factory collapsed in Dhaka, Bangladesh.


The Same Excess That Hurts Our Planet Hurts Us
Chronic diseases — such as heart attacks, cancer, diabetes, and Alzheimer’s — are the leading cause of disability and death in the US. They have been increasing at an alarming rate and claim 90 percent of the US healthcare spending. As of 2012, about half of all adult Americans had one or more chronic health conditions. We can prevent, treat or reverse these conditions with lifestyle and dietary changes like eating less meat and junk foods.


In recent years, scientists found toxic chemicals in most of our consumer products. More than 80,000 chemicals are used in commerce in the US, but the vast majority is not tested for health effects. They are used everywhere, including in our food, clothes, furniture, electronics, and cosmetics. Chemicals used in our clothes, for example, can be absorbed by the skin, our largest organ. Half of our clothes are made of cotton, a crop that accounts for 24 percent and 11 percent of the global use of insecticide and pesticides. The other half is mainly made of polyester and other petroleum-derived fibers. About a quarter of the chemicals produced globally are reportedly used in textile. Wrinkle-free clothes, for example, are often treated with formaldehyde, a known carcinogen. Studies found widespread use of phthalates—linked to asthma, diabetes, and autism—in children clothing.


A report for the European Parliament reviewed the latest science on organic food and human health. It highlighted the impact of pesticide exposure during pregnancy on children’s brain development:
“Three long-term birth cohort studies in the U.S. suggest that pesticides are harming children’s brains. In these studies, researchers found that women’s exposure to pesticides during pregnancy ( . . . ) was associated with negative impacts on their children’s IQ and neurobehavioral development, as well as with ADHD diagnoses.”


The impact is greater on children because the brain develops during pregnancy and in the first two years. Exposure during this phase can cause brain injury at low levels that would have little or no effect in an adult. Parents report that 1 in 6 children in the US, 17 percent more than a decade ago, have a developmental disability. In 2015, a group of leading scientists, medical experts, and children’s health advocates formed Project TENDR. They published a scientific statement to warn against chemicals that can harm children.


“The science is in. The science is clear and sufficient and substantial, and what it shows is that toxic chemicals are increasing American children risks for neurodevelopmental disorder including autism, ADHD and intellectual impairment ( . . . ) These include chemicals that are used extensively in consumer products and that have become widespread in the environment.”


Waste, too, comes around. Plastic waste finds its way into the human food chain through contaminated seafood. Recent studies showed it also contaminates air and tap water. A recent investigation found microplastic particles in 94 percent of tap water samples from the US. It was the highest rate of any country in the study.


Your Latest Trick
As consumption patterns accelerated, the act of buying itself took a cultural dimension. Around the world, shopping has become a frequent pastime accessible to all. This has contributed to a rise in materialistic values in our societies. As fields like psychology and neurosciences progressed, researchers started re-visiting the happiness question. What makes us happy? And what happens to our mental health when we live a big part of our life as a consumer?


The answers confirm ancient wisdom and common sense. Once we have enough to cover our essential needs, further material gains have little to do with our well-being. They even tend to come in the way of true happiness. In The High Price of Materialism (2002), Tim Kasser offers this conclusion:


“What stands out across the studies is a simple fact: people who strongly value the pursuit of wealth and possessions report lower psychological well-being than those who are less concerned with such aims ( . . . ) The American dream has a dark side, and the pursuit of wealth and possessions might actually be undermining our well-being”.

Other studies found that, above a certain income, material gains or possessions do not increase happiness. An ongoing 75-years long adult development study led by Harvard tracked the well-being of 724 men and their families. Generations of researchers analyzed brain scans, blood samples, surveys and direct interactions. They recently started to share their findings:


“The clearest message that we get from this 75-year study is this: Good relationships keep us happier and healthier. Period”


This sounds obvious. Yet, we spend a disproportionate amount of time and resources on activities that do not increase well-being or undermine it. If common sense and science both show it, then why are we still so consumed with consumption?


Part of the response relates to how our brain works. Neuroscientists have revealed many biases that trick our brain into making short-term decisions. These biases strongly influence our consumption behaviors. They include survival instinct, forming habits, setting goals, and chasing rewards. Often, they make us choose instant gratification over long-term rewards. Brands are experts at stimulating these instincts through advertising and commercial tactics. Sales, discounts, and coupons trick us into seeking temporary satisfaction from the pursuit of a new desired object. This disconnect between the act of shopping and its outcome (owning a product) results in overspending, clutter, and waste.


Do The Evolution


The word “consumption” first appeared in the 14th century to describe any potentially fatal disease that “consumed” the body.
We know we need to transition to sustainable modes of consumption. Our challenge goes beyond fixing the current model, it is one of imagining a new one. Approaches that focus on fixing the current model exist in reaction to it and don’t offer a new way of doing things. Alternatives such as ethical consumerism or minimalism are unlikely to impact enough people. They often underestimate how deep consumption behaviors are embedded into our culture and habits. Choosing sustainable options requires an investment in time and money that only a small minority of people can afford.
We can imagine a new, higher form of consumption where we are not just sorting through the good and the bad but rediscovering why and how we consume. When we do that, we create endless opportunities to re-imagine and improve our lives. We can start with a few principles:


Start with people, not product. The last century of mass consumption was first driven by the ability to produce at large scale. Once we became able to produce so much, we had to make people consume so much. A more evolved system starts with what people need and want, focusing on when and how we use a product (from pay-to-own to pay-to-use).


Design for efficiency and low/no waste. On a planet with finite resources, it does not make sense to produce and consume things in a linear way, from extracting new resources to waste. We need to move to a circular system where we design products to last and be recovered. That way, we also limit the need for new materials (from planned obsolescence to lifetime value).


Design for impact. We need solutions that everyone can afford and enjoy, beyond a happy few. We should design services that solve for joy, convenience, sustainability, and affordability. New business and distribution models can unlock this impact (from single users to multi-user networks).
Design for trust. Digital tools allow us to re-invent almost any user experience. But this has been dominated by advertising-driven models that monetize people’s attention. Often, they serve brands more than users. We need companies with the courage and creativity to build trust by serving the user first.


We should ask ourselves: What societies do we want for us and for future generations? How do we want to spend our time? How much do we want to spend on activities that fulfill us and contribute to our well-being? How do we reconcile with nature and with ourselves?


As we answer these questions, we should rise to the challenge of health and sustainability, and start building pathways to the future we want.
Ali is the Founder and CEO of UpChoose PBC, a startup on a mission to activate consumers’ role in transitioning to a sustainable future.

Don’t Build a Startup, Build a Movement

As a startup marketer, spending my lunch break arguing with developers is not my favorite part of the job.
“That’s bullshit,” our CTO replies. “MailChimp’s product isn’t any better than the rest; it’s just another tool to send your newsletters. Why spend $200/month when their competitors offer the same thing for a few bucks?”
I want to convince him that MailChimp ensures our email campaigns hit customers’ inboxes, not their spam folders.
But he keeps beating me back with technical explanations I don’t fully get.

“Look, we can even build our own email bot that does the exact same thing,” he adds. “You’re just sold on their brand.”
Well, he’s partly right.
Over the last years, MailChimp has built an iconic brand with its design-centric approach and unconventional marketing campaigns.
Monkey mascot billboards with no mention of their name … “MailKimp” and other name-teasing campaigns that reached 334 million people … design-centric annual reports that came with style …
MailChimp’s giveaways were unconventional, too. Free monkey hats for cats were delighting their superfans like me who were ready to pay more.



In a world where anyone can copy your product overnight, instead of knitting monkey hats for cats, MailChimp could very well have chosen to get into an arms race on building more features.
After all, the company was even receiving open letters and warnings from some big customers threatening to shift to the competition if they didn’t build more advanced features.
MailChimp’s answer?


Focus on building a brand customers love.
As we near the end of 2017, the email startup that never took a single dime in outside funding is preparing to close the year with a mind-blowing 15 million customers.
But enough with the monkey business.


Let’s look at the big picture to understand what this means for startups trying to succeed in today’s cluttered world:


You don’t have to disrupt an entire industry: While many entrepreneurs are busy trying to build the next Uber or Facebook, this is a myth we need to dispel. MailChimp didn’t disrupt any industry, yet it managed to build its monkey empire in a market that was becoming increasingly crowded.
If you aren’t disrupting or creating an entirely new market, you can still build an empire in a highly competitive space: And it involves growing superfans who religiously follow your movement and spread the word about you even if you charge premium prices or refuse to get into an arms race on building more features.


What is the secret, though?
How do you reach the masses and grow your fan club that enables you to play the game by your own rules, without worrying about the competition?


The options vary, but some of the world’s most successful startups use two powerful strategies:
First is obviously the “MailChimp way”, i.e., marketing your product like a high-quality brand. As their founder Ben Chestnut explains:


“We make apps for business customers, using low-priced parts, then we market the apps like a high-quality, design-centric, lovable B2C brand.”
But a growing breed of thriving startups uses an alternative strategy — one that doesn’t necessarily require a design-centric approach.


It requires influencing people’s thinking instead:
Don’t disrupt an industry, disrupt the thinking
As Mark Bonchek highlights in his widely popular Harvard essay:
“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world.
Don’t sell a product, sell a whole new way of thinking.”
Take Drift, one of the rising stars in the tech scene today.

Instead of forcing their product down people’s throats, the “movers” like Drift sell the underlying shift in thinking, the original insight that led to their innovation.
In Drift’s case, the original insight that led to their product was the old, broken way of marketing and sales that still relied on website forms and annoying sales follow-ups.
Thats why, instead of hard selling or flooding their blog with product info, they talk about how today’s marketing and sales techniques are so yesterday, or why marketing automation and email marketing are broken.
“This is different than your value proposition. It’s an assumption (usually unconscious) about how the world works,” adds Bonchek.
The logic is easy to apply to any startup when you think of it as a template:
We champion [insert], and shift the way people think about [insert] to [insert].
For instance, Drift champions the new way of marketing and sales, and shifts the way people think about marketing and sales to be more conversation-driven, personalized, and human.

Two other iconic companies — Basecamp and Salesforce — are also leading the way in rethinking existing mental models.
Basecamp’s founders grow their superfans by championing the “Un-Silicon Valley way” and shifting how people think about management, productivity, time, growth, or the way startups work.
Salesforce champions the “no software” mantra and shifts the thinking from packaged, installed software to cloud computing and software-as-a-service.
Building an engine that shifts how people think
Changing people’s current mental model doesn’t happen overnight.

Rather, you will need a sustainable engine that shows people the new mental model in different contexts and situations, over and over again.
For example, even though Drift’s blog already reaches over +100K people per month, they unlock new channels that reach the audiences they wouldn’t reach otherwise via:
Their annual “Hypergrowth” conference, dedicated entirely to discussing the future of marketing and sales;
Their “Seeking Wisdom” podcast, where they spread their message through audio conversations.
Like Drift, Basecamp’s founders build a multi-channel engine that helps them reach new pockets of people through their best-selling books like ‘Rework’, their popular blog, and podcasts.
Building an engine to educate people on the new way of thinking isn’t reserved for startups, though.
Giant corporations like GE have already recognized the importance of what they call “mindshare before market share.”


GE’s CMO Beth Comstock explains why they heavily invest in their content engine:
“The really good innovations need to be explained before they’re accepted… It has meant becoming a content factory — telling stories across media and methods from data to videos to social media.”
The MailChimp way, the Drift way, or your way
From bloggers to startup founders, today’s makers share a growing concern:
“So much noise, so much competition.”
Spaces like SaaS are becoming increasingly competitive, where companies feel they are almost selling a commodity or that their product could be copied overnight.
That’s why, in today’s most cluttered marketplace in history, building a movement is more important than ever.
Build it the MailChimp way, the Drift way, or your way. No matter what route you take, there is one element that is consistent across businesses that distinguish themselves: being true to yourself.
As Basecamp’s founders note, pouring yourself into your product is a powerful way to stand out from the crowd:
“If you’re successful, people will try to copy what you do. But there’s a great way to protect yourself from copycats:
Make you part of your product or service. Inject what’s unique about the way you think into what you sell.
Pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you deliver it.
Competitors can never copy the you in your product.”
For MailChimp, it means launching unconventional marketing campaigns that intentionally mispronounce their name:
“We believe the best way to build relationships with customers is to be yourself.
For us, that means having some fun with our name.”
For Drift, it means hosting an honest chat between their CMO and CEO. While the world is full of podcasts that pretend to look professional, Drift’s informal podcast style is one of the reasons that “Seeking Wisdom” has legions of loyal fans.
Being true to yourself is good for business.

Sunday, 22 October 2017

5 Things to Remain Positive About When All Hope is Gone

I noticed recently that Henrik had advertised he was looking for guest posters so I decided to contact him to see if the offer was still open. He told me it was so I began writing the article you are reading right now. The reason I tell you this is that I’m all about living positively, living a life we have designed and one that is full of happiness.
However, positivity is never something I’ve wrote about, it’s not something that crosses my mind, it just tends to come naturally.
With that in mind, I decided to do a little twist on the theme of this blog and look at remaining positive even when it looks like there is no hope and things aren’t going to get better.
5 Things to Remain Positive About
So, what are the 5 things that you should always remain positive about, especially through your low points? Let’s find out shall we…
1. Your Health.
I love the saying ‘If there’s nothing wrong with your health, you don’t have a problem’, I’m not saying I fully believe in it (I don’t believe in problems, only situations) but it definitely makes sense. When we are born, there’s only one thing all of us having in common, we are going to die.
While that may be a grim statement, you certainly shouldn’t look at things like that. Your health is one of the most vital assets you have, in fact it’s the most vital asset you have. No matter what car you drive or how much money you have in your bank, they are completely meaningless compared to the importance of being healthy and strong.
When everything seems down, just remember that you are alive and healthy and you have the rest of your life in front of you. There’s no greater achievement than the gift of life.
2. There’s Always Tomorrow.
You’ve probably heard this a million times but the point from this statement is just as true as ever. Have you ever been stressing about something a lot, maybe through impatience, and woke up the next day and found that you don’t really care about that ‘problem’ anymore?
I know I have. There’s always tomorrow is not just a wishful thinking mindset, it’s a fact. Tomorrow will be here just like today was here, so no matter how bad things are going or how bad your day seems, tomorrow will be here when you wake up and give you hundreds of more opportunities.
That isn’t to say you should put things off and always be waiting for tomorrow, this is about realising you still have the time to turn things around and improve your situation.
3. Your Potential.
There are some people in this world who are billionaires. There are some people in this world that discovered gravity, invented electricity and even someone who came up with the internet. You know what the difference is between you and all these amazing people?
Absolutely nothing, you’re both human.
Some people never live up to their full potential, mostly because they believe that success and fame or happiness and clarity are left for people who are more fortunate than them. Do you think Tim Berners-Lee woke up and decided to create the internet? No way. But I’m sure he had an idea of what he wanted to achieve and went out there to start doing it.
You have the potential to be anyone and do anything you want, our time on this planet gives us amazing chances and opportunities, don’t waste it because you feel like you have no hope. You have as good a chance to change the world as anybody, you just have to realise it.
People made millions, people saved lives, you are a person, you can do the same.
4. Things Could be Worse.
Things could be worse, they could always be worse, at least in 99.9% of situations we find ourselves in. I recently told the story of a prostitute who was kicked out on the street by a man who had sex with her and didn’t pay. This was while being watched by lots of people with their heads hanging out of office windows to see what was going on. Imagine being in that situation.
No matter what problems you think you have right now, they could be worse. If you are struggling to pay your next bill, at least you are living in a home while doing it or have a family who are willing to support you. If you’ve just divorced your wife, it’s not like all other women on the planet have disappeared, you can still get out there and find another girl for you. Life is abundant, don’t take your current situation as the worst it could be, because more often than not, things could be a whole level worse than you can imagine.
5. You’ll Come Out Stronger.
I love challenges, I really do. I love knowing I’m scared of doing something but that I can conquer it. For example I recently did a bungee jump, I was very nervous before jumping from an 80ft bridge but I loved knowing I was nervous, I loved having the opportunity to overcome the fear.
Hard times make you stronger‘ or variations of that phrase are probably something you’ve heard 100 times before, that’s because it’s true. Think of any hard time in your life whether it’s:
  • Losing your job
  • Going through a divorce
  • Getting beaten up / mugged / burgled (I’ve had all 3)
  • Being financially unstable
If you’ve been through any of these and came out on the other side then you will know that they’ve probably made you stronger as a person and helped you with other aspects of your life. Be thankful for the challenges you have right now, because on the other end is a new you with a lot more strength than the old one.

Top 31 Motivation Hacks

Here are 31 of the most powerful motivation hacks you can use to increase productivity and attain greater fulfillment in life.  I have picked some of the most useful tips from quality blogs and classic texts (so some may sound familiar) and added a few We The Change nuggets.  Enjoy!

31. Make it FUN

You will never be motivated to do something that makes you feel sad, scared, depressed or bored.  So find a way to make the project exciting.  If you can not, consider a way to achieve the top-line objective in a different manner, one that does not entail such drudgery!

30. Make a habit of visualization

One of the most powerful motivation tools which most people simply do not employ.  Set aside 5 minutes each day and practice seeing yourself achieve your loftiest goals.  This will be hard at first, but will eventually the mind will de-clutter and lead you down a much clearer path.

29. Get a buddy with similar goals

Can you do it alone?  Absolutely!  But, goals are easier to accomplish when you work in tandem with a partner who has synergistic objectives.  And they are out there; all you have to do is look and ask!

28. Cultivate patience

No matter how motivated you are, things do not always happen immediately or when you want them.  Therefore it is absolutely imperative to develop great patience, and allow your goals to manifest naturally.

27. Get a life coach or business mentor

Life coaching and business counseling is taking off, and for good reason!  These individuals are trained to listen and help you take productive action.  From my experience, attaining a good life coach is motivation in its purest form. (AND, if you are looking for a good one you can click here)!

26. Create smaller, manageable tasks

It is so easy to get lost in a sea of inactivity when we are constantly thinking about the big, massive goals we set for ourselves.  It is certainly OK to create long-term goals, but make sure you constantly bring your attention to the smaller, actionable tasks that move you forward.

25. Get into nature, frequently

Spend 10 minutes looking up at the stars on a very clear night.  OR, take a ½ hour and lie by the beach listening to the waves roll in.  OR, go for a walk in the woods.  When doing this, be there fully and soak in the natural beauty that is all around you.  Is there anything more motivating than this?

24. Take a class

People lose motivation because they are bored.  Taking a class in something that interests you is a wonderful way to “un-bore” yourself.

1061897539_e9db484f96.jpg23. Be conscious of your urges to STOP, expect them

No matter how motivated you are, there will be moments when you will lose it.  That’s OK—in fact, the most productive people expect these down cycles and learn from them.  When this happens to you, be patient and figure out what activity can snap you out of it.

22. Ask for the honest advice of people you respect!

Another nugget of wisdom that most people forget about—TAKE ADVICE, especially from people that you respect.  You will come away with a different perspective of your mission, and feel freshly motivated!

21. When you take time off, do not even think about it

You need to take breaks in order to manifest fresh ideas.  When resting, REALLY rest and train your brain not to think about your larger ambitions.  This will also be hard to do at first, but can benefit you greatly in the long-term.

20. Make a big public commitment. Be fully committed

I got this one from my friend Leo at Zen Habits, and I love it!  He says “this will do the trick every time. Create a blog and announce to the world that you are going to achieve a certain goal by a certain date. Commit yourself to the hilt”.  Thanks Leo, you have certainly motivated me :)

19. Repeat positive affirmations

Create 2 or 3 sentences that state your objectives and repeat them out loud sometime during the day (preferably in the morning).  Introducing your intentions to the subconscious mind is a powerful motivation tool.  Click here for more on affirmations.

18. Limit your intake of “world” and “local” news

Why?  Because for the most part it is totally DE-motivating.  AND, you may be surprised to hear this, but you do not need to know everything that’s going on in the world, all the time.  Take a break from it. 

17. Stretch first thing in the morning

Stretching for 5 minutes upon waking can shift your outlook in an often surprising way (brings your attention inward), so get the blood flowing in the a.m.! 

16. Surround yourself with positive quotes



Tape some positive quotations on your computer monitor, put

them in your pocket, slap them on your steering wheel etc…This is a simple method for keeping the positive and motivating vibes going.

15. Put yourself in a situation to get “small wins”

Attaining a consistent sense of accomplishment is crucial to staying motivated.  Checking things off a to-do list (and knowing you don’t have to go back to it) should make you feel good, and motivate you to be more productive.

umbrellas.jpg14. Reward yourself

When achieving these small wins…reward yourself with something meaningful.  It is not really a “win” until you feel good about it, right?  This is something most people simply do not do, and they go from one task to the next in a perfunctory fashion with little enjoyment.  Treat yourself, you’re worth it!

13. Have a clear, clutter-free work environment

Clutter in your physical space translates to clutter in the mind.  Have a clean, fresh space to work in and your thoughts and actions will follow-suit. 

12. Do the most important task, or tasks, right away!

Right after a good stretch, take care of two of the most vital tasks you have for the day.  This will give you a nice sense of accomplishment and motivate you for the remaining work hours.

11. Pick The Brain of someone who has achieved a similar goal

No matter how outlandish your goals are, chances are someone has achieved something similar.  Better yet—chances are this person was less qualified, less intelligent, and in all had less “going” for him/her.  Find out how they did it…

10. Keep a journal of your progress

You don’t need to do this every day (you can if you want, but sometimes this gets too time consuming…and it’s not good to journal just because you feel pressured to do so).  Alternatively, write whenever you feel like it, and feel proud of your progress.

9. Get stuck in it!

This is another way to say, “just do it”.  You’ll often find that whatever you’ve been putting off isn’t as bad as you thought, and doesn’t take that long.

8. Write Your own Eulogy

A very powerful (and not much talked about) exercise for motivation.  Although morbidly sounding, this practice can be a transcending experience.  For more info, read What Is Your Legacy (and you can see what I want said about me when its all over)! 

7. Set AWESOME goals for yourself

I say “awesome” because writing out goals should be a fun and inspiring experience!  If goal writing stresses you out, then you should not be doing it (or change your mindset, as it should excite you to envision the life you want to lead).  You can see my goals for 2008 here!

6. Try using different types of music to fire you up

Music has the unique ability to generate feelings within us that mere words sometimes can not do.  Find music that is right for your mood, and use it smartly!  Here are 5 Great Albums to listen to in the morning.

positive-thinking.jpg5. Believe that you can do whatever you are planning to do

You don’t have to know HOW you are going to achieve your goals, but you do need to have an unyielding inner belief that you will accomplish them.  Just KNOW that you are going to do it, and you will find yourself constantly stimulated.

4. Set a short-term EXERCISE goal, and achieve it!

Tell yourself you will successfully jog 2 miles within the next two weeks without a rest.  OR, do ten straight push-ups.  OR, complete a full Bikram Yoga class.  The point is to set a realistic goal for your body, achieve it, and set the stage for the mind!

3. Be OK not knowing everything

How is this motivating?  Because once you realize that you will NOT always know exactly what to do each and every moment, you can relax and allow the best solution surface naturally (which it has a tendency to do in a relaxed state). 

2. Watch thoughts like “I can’t do that” or “I can never pull that off”

I say watch them because there really is no getting rid of them, as they exist for every human.  But you can become an observer to your negativity, and start realizing that it is a mind-created tool that only limits you.  Once you get a different perspective, you can by-pass the negative thoughts and allow pure action to transpire.

1. Every day, commit to doing at least two things proactively

It is critical to be “moving forward” every day.  No matter what happens, make sure you are doing at least two daily actions that put you closer to your ultimate goals.  Most of us spend 99.9% of our time in reactionary mode, and this is ultra-un-motivating.

There you have it, a pretty complete list.  As always, would love to hear your thoughts and comments.  Thanks…

8 Steps To Continuous Self-Motivation

Many of us find ourselves in motivational slumps that we have to work to get out of. Sometimes it’s like a continuous cycle where we are motivated for a period of time, fall out and then have to build things back up again.


A good way to be continuously self-motivated is to implement something like these 8 steps from Ian McKenzie.


Keep a positive attitude: There’s is nothing more powerful for self-motivation than the right attitude. You can’t choose or control your circumstance, but can choose your attitude towards your circumstances.


How I see this working is while you’re developing these mental steps, and utilizing them regularly, self-motivation will come naturally when you need it.


The key, for me, is hitting the final step to Share With Others. It can be somewhat addictive and self-motivating when you help others who are having trouble.


My 8 Steps

I enjoyed Ian’s article but thought it could use some definition when it comes to trying to build a continuous drive of motivation. Here is a new list that is a little more generic:


1. Start simple. Keep motivators around your work area – things that give you that initial spark to get going.


2. Keep good company. Make more regular encounters with positive and motivated people. This could be as simple as IM chats with peers or a quick discussion with a friend who likes sharing ideas.


3. Keep learning. Read and try to take in everything you can. The more you learn, the more confident you become in starting projects.


4. Stay Positive. See the good in bad. When encountering obstacles, you want to be in the habit of finding what works to get over them.


5. Stop thinking. Just do. If you find motivation for a particular project lacking, try getting started on something else. Something trivial even, then you’ll develop the momentum to begin the more important stuff.


6. Know yourself. Keep notes on when your motivation sucks and when you feel like a superstar. There will be a pattern that, once you are aware of, you can work around and develop.


7. Track your progress. Keep a tally or a progress bar for ongoing projects. When you see something growing you will always want to nurture it.


8. Help others. Share your ideas and help friends get motivated. Seeing others do well will motivate you to do the same. Write about your success and get feedback from readers.


What I would hope happens here is you will gradually develop certain skills that become motivational habits.


Once you get to the stage where you are regularly helping others keep motivated – be it with a blog or talking with peers – you’ll find the cycle continuing where each facet of staying motivated is refined and developed.


My 1 Step

If you could only take one step? Just do it!
Once you get started on something, you’ll almost always just get into it and keep going. There will be times when you have to do things you really don’t want to: that’s where the other steps and tips from other writers come in handy.


However, the most important thing, that I think is worth repeating, is to just get started. Get that momentum going and then when you need to, take Ian’s Step 7 and Take A Break. No one wants to work all the time!