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Wednesday 25 October 2017

Apple acquires wireless-charging firm PowerbyProxi

The New Zealand-based company designs wireless charging systems that can be adapted and integrated into other products.

Apple is beefing up its wireless-charging ambitions.

The tech giant recently acquired PowerbyProxi, a designer of wireless-charging systems, Apple said Tuesday, confirming an earlier report by New Zealand website Stuff. Financial terms of the transaction weren't revealed.

Dan Riccio, Apple's senior vice president of hardware engineering, called the acquisition a "great addition as Apple works to create a wireless future," according to Stuff. "We want to bring truly effortless charging to more places and more customers around the world," he added.

The acquisition comes after Apple jumped into the wireless-charging fray last month with the introduction of the new iPhone X, iPhone 8 and iPhone 8 Plus. The iPhones use the same Qi wireless-power standard as Samsung's Galaxy devices.

New Zealand-based PowerbyProxi was founded in 2007 to develop technology that would let people charge smartphones and other devices without having to plug them in to a power source. One of the company's products is Proxi-Module, a modular wireless-power system that can be adapted and integrated into other products.

The company will remain in Auckland, New Zealand, Apple said in a statement.

PowerbyProxi couldn't immediately be reached for comment.

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